Laura M. Baum, MURP
Articles
August 13th 2021
Changes in Marketplace Competition and Television Advertising by Insurers
Paul R. Shafer, PhD David M. Anderson, MSPPM Laura M. Baum, MURP Erika Franklin Fowler, PhD Sarah E. Gollust, PhD
This study provides the first evidence on how Marketplace insurers are altering their marketing in response to changes in competitive pressure over time.
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